Time For A Balance, And Two Further Steps Ahead -

After almost a year, it’s time for a balance, here at the Museum Studies Weekly. This journal was started to experiment a potentially rather effective tool to enhance an institution’s visibility in the cultural heritage realm.

During these last two and a half months I monitored it, but left this Editor’s note on purpose unattended. It was a somewhat risky venture, that did however confirm the hidden hypothesis it was built upon: the long tail of this endeavor asserted itself even without fine tuning and additions.

This doesn’t of course mean that a weekly publication should - or even could - be left running on its own. Rather, it means that the engine it is build on runs reasonably smoothly. Monitoring final content, of course, allows a much higher degree of shaping it according to given or chosen priorities.

Now, two further steps lay ahead. The first one, here on The Museum Studies Weekly itself, is the option to jump to a higher level of pre-publication management of content (which is not possible to do in the basic, free version). The second, is a project just launched on twitter, to monitor options and strategies chosen by museum institutions to reach their virtual visitors community, and to enhance, from social networks to local actions, their role and visibility. It is - appropriately enough, I guess - called the Museum Monitor…